Going Around in Circles

    I recently found out about a feature at Amazon called “Purchase Circles”. Amazon keeps track of purchases made from certain regions or from employees at various companies, and has compiled this information into what amounts to highly focused best seller lists. I’ve been having fun going through their list of companies, comparing employee purchases between Apple and Microsoft purchases, seeing what Ford employees have been ordering, or what AOL employees have gotten. Or finding out people in my area are interested in.
    Usually, the top sellers are The South Beach Diet, The Five People You Meet in Heaven, and The DaVinci Code; but some of the lists are interesting. Here’s Amazon’s Purchase Circle front page, their list of companies, and their list of US regions.
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