Apple sure has been busy these last couple weeks. They’ve released numerous patches and updates for their software and OS, perhaps in preparation for the release of the 10.4 “Tiger” upgrade tomorrow. Also, on Wednesday, they upgraded their hardware, announcing slight performance boosts to their Power Mac line. This means, sadly, that my own dual-processsor, water-cooled 2.5GHz supercomputing behemoth is out-of-date and obsoleted. Apple’s new Power Mac featues a 2.0, 2.3, and 2.7 GHz model; mine is gone completely. For eight months I was cock of the walk, now I’m just a…Um, never mind.
Speaking of OS X 10.4 “Tiger”, it seems TigerDirect is actually suing Apple for trademark infringement. TigerDirect says they own the trademark on “Tiger” and “TigerSoftware” (strange, since all the TigerSoftware they sell is someone else’s) and are accusing of Apple of “causing confusion, mistake[s,] and deception among the general purchasing public.” Since, of course, everyone about to buy OS X Tiger tomorrow is under the impression it’s the TigerDirect website in-a-box, right? That is if buyers can get their hands on it. TigerDirect is seeking an injunction to stop the OS X upgrade’s sale!
The root of the issue, according to AppleInsider, “appears to [be] internet search results.” No, seriously. “Tiger Direct contends that Apple’s use of the name has adversely affected its ranking amongst the Internet’s largest search engines, Google and Yahoo, bumping the company from its usual spot in the first three results.” Oh, boo freaking hoo. What a bunch of babies! They’re seriously seeking legal redress because of their search results?! Who runs this company, some whiny blogger asking people to add his link to their blogroll? I guess this means future lawsuits for the Tiger Information Center, Tiger Haven, and the parents of Tiger Woods. But I have an idea…why doesn’t TigerDirect save the legal fees and get an advertising budget — and get your mitts off my damned software order!
In other Apple news, I am 0 for 5 in iTunes bottle caps.
I suppose I could’ve added the Detroit Tigers to TigerDirect’s hit list … but I keep forgetting we have a baseball team.
I wish you’d stop making fun of the intelligence of their customers. The similarity in names can be a real problem and lead to mass confusion. When I ordered a PC from Tiger Direct I went to the zoo to pick it up and had my right arm bitten off.
I love Tiger Direct products and fabulous deals…thanks to tiger Direct and thanks to you…