Contagious

    There was word last week, during Apple’s annual shareholder meeting, that there would finally be a marketing push to advertise OS X and Macs (rather than iPods). I saw the commercial tonight and was very disappointed. It was very basic, featured just a couple soft-spoken guys, and hardly touched upon anything that makes Macs so great. What I didn’t know was there is a series of commercials — and (typically) I’d seen the poorest of the bunch — as well as a whole revamp of Apple’s website, turning the old Switch campaign into the new Get a Mac campaign.
    Therein, you’ll read important and informative bon mots such as the following:

By the end of 2005, there were 114,000 known viruses for PCs. In March 2006 alone, there were 850 new threats detected against Windows. Zero for Mac. While no computer connected to the Internet will ever be 100% immune from attack, Mac OS X has helped the Mac keep its clean bill of health with a superior UNIX foundation and security features that go above and beyond the norm for PCs. When you get a Mac, only your enthusiasm is contagious.

    I feel much better now, and, remarkably, I didn\’t even mind seeing Justin Long again. But I still think the best commercial for Macs would be for Apple to actually show OS X in action (especially for those who might not have an Apple Store nearby).
    Check out all six of the commercials here. They’re showing up on You Tube, but for once I’ll pass on embedding them, since the versions at Apple’s site are much better quality. (You can even see them in HD.)
    ….Aw, screw it. Why stop embedding now!