Anybody else notice McDonald’s fascination with the tomato. Through the years they’ve tried to improve on their hamburgers, but it seems the best they can do is simply add a tomato. The QLT back in the 70’s, the McDLT in the 80’s, and now the Arch Deluxe and Big Xtra in the 90’s. Just burgers with tomatoes on them. “We need to create something new and different with our burger line,” the Big Wig says. “What about…um…a tomato?” And the publicity department springs into action…March 1 2001: I’ve been seeing ads for McDonald’s new “Big ‘N’ Tasty” burger. Guess what — it features a tomato!
